Virtual Reality (VR)
Virtual Reality (VR) is a three dimensional virtual world, taking the audience out of their reality into another one. Put on a headset and you enter this immersive, reactive simulated environment.
Augmented Reality (AR)
Augmented Reality (AR) uses a similar technology that adds virtual components to the existing environment.
Disruption of VR and Ar
VR and AR has already begun to disrupt a number of industries, from health to travel. The next stage of human communication is here.
In the fitness industry, we have virtual fitness coaches emerging. In health, VR has taken burn victims to snowy mountains, which research has shown reduces their pain. In travel, VR is being used to show customers what their trip might look like. Others are simply having their full travel experience within VR. In retail, VR is being used by real estate agents to vet properties electronically. Some are even using VR to explore a developers' design before it is even built.
The full sensory experience of VR and AR is the next chapter in human storytelling, education and persuasion.